Punto Blanco
FW 19/20 Fashion Campaign
CLIENTE
Punto Blanco
SERVICIOS
Fotografía
FECHA
Octubre 2019
Punto Blanco nos encargó el material fotográfico de la campaña de lencería femenina de FW 19-20.
En esta ocasión, quisimos dar al proyecto un enfoque muy lifestyle, trabajando con luz natural y una localización que funcionara con el enfoque y los colores de la colección.
![Fotografía chica tumbada en un sofá](https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8707-1.jpg 1667w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8707-1-200x300.jpg 200w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8707-1-683x1024.jpg 683w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8707-1-768x1152.jpg 768w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8707-1-1024x1536.jpg 1024w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8707-1-1366x2048.jpg 1366w)
![Fotografía chica con lencería negra](https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8481.jpg 1667w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8481-200x300.jpg 200w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8481-683x1024.jpg 683w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8481-768x1152.jpg 768w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8481-1024x1536.jpg 1024w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8481-1366x2048.jpg 1366w)
![Fotografía chica con sujetador y pantalón de pijama](https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8669.jpg 1667w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8669-200x300.jpg 200w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8669-683x1024.jpg 683w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8669-768x1152.jpg 768w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8669-1024x1536.jpg 1024w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8669-1366x2048.jpg 1366w)
![Fotografía chica en la terraza con pijama](https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8934.jpg 2500w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8934-300x200.jpg 300w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8934-1024x683.jpg 1024w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8934-768x512.jpg 768w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8934-1536x1024.jpg 1536w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8934-2048x1366.jpg 2048w)
![Fotografía chica en lencería sacando una foto](https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9124.jpg 2500w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9124-300x200.jpg 300w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9124-1024x683.jpg 1024w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9124-768x512.jpg 768w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9124-1536x1024.jpg 1536w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9124-2048x1366.jpg 2048w)
![](https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9022-1-scaled.jpg 1707w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9022-1-200x300.jpg 200w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9022-1-683x1024.jpg 683w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9022-1-768x1152.jpg 768w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9022-1-1024x1536.jpg 1024w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9022-1-1365x2048.jpg 1365w)
![Fotografía chica con camisón](https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8871.jpg 1667w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8871-200x300.jpg 200w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8871-683x1024.jpg 683w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8871-768x1152.jpg 768w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8871-1024x1536.jpg 1024w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY8871-1366x2048.jpg 1366w)
![Fotografía chica en lencería y jersei de punto](https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9203.jpg 1667w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9203-200x300.jpg 200w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9203-683x1024.jpg 683w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9203-768x1152.jpg 768w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9203-1024x1536.jpg 1024w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9203-1366x2048.jpg 1366w)
Imágenes de bodegón
Además de las fotografías con la modelo, también se hicieron algunas imágenes de bodegón.
De esta forma, conseguimos que la fotografía de producto tenga el mismo look & feel que el resto de la sesión.
El toque vintage
Durante la sesión, se aprovechó para disparar algunas polaroids que nos ayudaron a reforzar ese enfoque lifestyle con un toque vintage. También nos ayudaron a complementar todo el material que generamos para las redes sociales de la marca.
Aplicación en redes
Todo el material realizado para esta campaña se concibió sobre todo para su posterior utilización en redes sociales. En la sesión se realizaron, además, pequeñas piezas en vídeo que se utilizaron como Stories para el Instagram de la marca.
![Fotografía chica con lencería delante del espejo](https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9076-1.jpg 2500w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9076-1-300x200.jpg 300w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9076-1-1024x683.jpg 1024w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9076-1-768x512.jpg 768w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9076-1-1536x1024.jpg 1536w, https://www.nyttstudio.com/wp-content/uploads/2020/06/VNY9076-1-2048x1366.jpg 2048w)